Viral Videos: A school project “Ruff Dog Day” was an instant hit.

It started as a school project.

UT Professor Joshua Gunn’s CMS 366C Celebrity Culture Course project wanted some attention but didn’t intend to get this much attention. It was part of the surprise the professor wants to see from his students.

Dudley is a chocolate lab received by the student who filmed the viral video. The student behind the video, Charli Kirkpatrick didn’t think that the video could get 1,000 views which was a requirement for the class about how a blog or video gets publicity through circulation. Today, the video has received over 720,000 views, featured on Perez Hilton, Gawker and NPR.

Not bad for a school project ay?

Here it is:

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