Viral video trailer campaigning is the new trend in promoting movies. If you remember, Harry Potter had several teaser trailers before they released the full trailer for its last installment. The same with the Twilight series. Ridley Scott’s new movie, Prometheus, has the same concept. It has worked very well.
Are these teaser trailers working for you?
Well, The Dark Kight Rises has a new trailer that was recently released to ramp up excitement about the movie. The trailer looks pretty good I must add, and for sure – like Prometheus, I will be watching this film when it comes out.
Here’s the trailer: